What is a Responsive Web Design?
Have you asked yourself, “What is responsive web design?”
Responsive web design is an approach whereby a designer creates a web page that “responds to” or resizes itself depending on the type of device it is being seen through.
That could be an over-sized desktop computer monitor, a laptop or devices with small screens such as smartphones and tablets.
Why a website should be Responsive?
With the burst of IT bubble, the market is flooded with various types of technological marvels - phones, tablets, iPads, Laptops. The old Desktop PCs have not become primitive now.
Based on the recent internet usage statistics 75% of the total internet traffic was sourced from Mobiles and Tablets. Does this ring a bell?
Your website can no longer have a static design (like old days). With the dynamically changing world of consumers , the websites need to be smart - they need to adjust themselves according to the size of the device being used.
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Benefits of a Responsive Design
One Hand Operation
The user should be able to navigate through the website with a single hand. The should be no requirement of zooming in to read any content.
Faster Web Pages
The pages are optimized to load much quicker than their standard Desktop version pages. The images load faster and the text size of adjusted according to the device being used..
Low Bounce Rates
If the user is able to navigate properly there's no reason why he/she would close the website and move to some other one. The websites which are designed with responsive architecture have lower bounce rates compared to the static website designs.
Google Loves it
As per the latest update in the Search Engine Algorithm, the websites which are categorized as "Mobile Friendly" are ranked higher than the static websites. This directly leads to better SEO and positioning in Organic Search Rankings.